The Use of Trust Seals in European and Latin American Commercial Transactions

The emergence of the Internet as a commercialization method has offered organizations many opportunities. However, when buyers want to execute transaction online, certain distrust typically accompanies need provide personal data. To address this problem, assurance seals have been designed for use on websites. Different guarantee logos certify compliance with buyer protection laws and offer transparency in commercial process. Thus, displayed websites sellers that adhere specific trust system allow consumers choose among entities publicly committed best business practices. We researched 130 Europe Latin America order determine influence such seals. Our research shows increases sales more than 66% these companies, improves their corporate image, enhances number potential who visit websites, generally captures consumers’ attention.